C elebrated
and world-renowned independent record label Shanachie Entertainment is pleased
to announce their exclusive partnership with leading YouTube multi-channel
network INDMUSIC. INDMUSIC will be focused on enhancing Shanachie’s existing
YouTube channel and content while capitalizing on Shanachie’s eclectic and
diverse catalog of music. “We’ve been searching for the right YouTube partner
for some time” says Rick Rosenberg, Shanachie’s SR. VP, Sales &
Marketing/Digital. “After meeting with INDMUSIC executives Brandon Martinez and
Arshan Shadri, I knew that INDMUSIC had the independent spirit to match
Shanachie, while also possessing the skills and knowledge to make sure we are
maximized in the growing and changing space that is YouTube. We are excited to be
working with INDMUSIC.”
“YouTube
is a difficult platform to navigate for so many labels especially as they work
with such robust catalogs of artists. As
experts in monetization and the proper asset management, labels we've been
working with find tremendous value in our approach to YouTube strategy,"
states INDMUSIC CEO Brandon Martinez. "Shanachie has a tremendous history
and an excellent roster of talent and we're looking forward to teaming with
them on engaging those best practices to collectively take both of our
businesses to the next level."
From an
upstart purveyor of traditional Irish music, Shanachie Entertainment has
evolved to become one the of the most respected and diverse record labels in
the music industry. Shanachie’s recordings have covered virtually every corner
of the globe, unearthing gifts from many of the world’s greatest artists who
may never have been heard by the masses were it not for their recordings. On
the verge of celebrating its 40th Anniversary, Shanachie continues to flourish
bringing a unique combination of musical quality, marketing and promotion
expertise and personal attention to an
ever-growing roster of special artists. Their eclectic roster and rich catalog
spans every genre from R&B, Jazz, Reggae, Rock and Blues to Folk, World
Music, Country, Gospel and beyond. Their artists have been featured on esteemed
programs as “The Today Show,” “Good Morning America,” “The Tonight Show,” “The
View” and NPR among numerous other national outlets. With a string of
commercial Radio hits, numerous Grammy wins and other prestigious industry
recognition, Shanachie also has a video division, with over 150 titles
including acclaimed documentaries and concert performances.
INDMUSIC
is YouTube’s largest independent music network with over 3.5B video views to
date across its 1300 artists and labels including Mad Decent Records, Stones
Throw Records, Robbins Entertainment, Okayplayer, Brendan Benson, Major Lazer
and Soul Khan. Music on YouTube currently has poor monetization due to
fractured rights’ issues - INDMUSIC solves this problem by specializing in
optimization, monetization and analysis of YouTube distribution strategies for
independent music content creators. INDMUSIC helps its partners monetize
YouTube views without sacrificing creative control or rights to their content.
The company was instrumental in claiming thousands of User Generated videos
using Harlem Shake, which translated directly into increased digital download
sales and generated valuable demographic, geographic and viewer watch habit
insights for the artist, label (Mad Decent) and INDMUSIC. Founded in 2011 by
Brandon Martinez and Jon Baltz, INDMUSIC is headquartered in Brooklyn, NY.
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