Thursday, March 13, 2014


C elebrated and world-renowned independent record label Shanachie Entertainment is pleased to announce their exclusive partnership with leading YouTube multi-channel network INDMUSIC. INDMUSIC will be focused on enhancing Shanachie’s existing YouTube channel and content while capitalizing on Shanachie’s eclectic and diverse catalog of music. “We’ve been searching for the right YouTube partner for some time” says Rick Rosenberg, Shanachie’s SR. VP, Sales & Marketing/Digital. “After meeting with INDMUSIC executives Brandon Martinez and Arshan Shadri, I knew that INDMUSIC had the independent spirit to match Shanachie, while also possessing the skills and knowledge to make sure we are maximized in the growing and changing space that is YouTube. We are excited to be working with INDMUSIC.”

“YouTube is a difficult platform to navigate for so many labels especially as they work with such robust catalogs of artists.  As experts in monetization and the proper asset management, labels we've been working with find tremendous value in our approach to YouTube strategy," states INDMUSIC CEO Brandon Martinez. "Shanachie has a tremendous history and an excellent roster of talent and we're looking forward to teaming with them on engaging those best practices to collectively take both of our businesses to the next level."

From an upstart purveyor of traditional Irish music, Shanachie Entertainment has evolved to become one the of the most respected and diverse record labels in the music industry. Shanachie’s recordings have covered virtually every corner of the globe, unearthing gifts from many of the world’s greatest artists who may never have been heard by the masses were it not for their recordings. On the verge of celebrating its 40th Anniversary, Shanachie continues to flourish bringing a unique combination of musical quality, marketing and promotion expertise and  personal attention to an ever-growing roster of special artists. Their eclectic roster and rich catalog spans every genre from R&B, Jazz, Reggae, Rock and Blues to Folk, World Music, Country, Gospel and beyond. Their artists have been featured on esteemed programs as “The Today Show,” “Good Morning America,” “The Tonight Show,” “The View” and NPR among numerous other national outlets. With a string of commercial Radio hits, numerous Grammy wins and other prestigious industry recognition, Shanachie also has a video division, with over 150 titles including acclaimed documentaries and concert performances.

INDMUSIC is YouTube’s largest independent music network with over 3.5B video views to date across its 1300 artists and labels including Mad Decent Records, Stones Throw Records, Robbins Entertainment, Okayplayer, Brendan Benson, Major Lazer and Soul Khan. Music on YouTube currently has poor monetization due to fractured rights’ issues - INDMUSIC solves this problem by specializing in optimization, monetization and analysis of YouTube distribution strategies for independent music content creators. INDMUSIC helps its partners monetize YouTube views without sacrificing creative control or rights to their content. The company was instrumental in claiming thousands of User Generated videos using Harlem Shake, which translated directly into increased digital download sales and generated valuable demographic, geographic and viewer watch habit insights for the artist, label (Mad Decent) and INDMUSIC. Founded in 2011 by Brandon Martinez and Jon Baltz, INDMUSIC is headquartered in Brooklyn, NY.

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