A vital new collection shines fresh light on one of soul music’s most emotive and underappreciated vocalists. Feel The Feeling (S4RLP08) gathers thirteen recordings from Bettye Swann’s tenure at Atlantic Records, including five songs that remained unreleased for decades. The result is both a historical document and a revelation—an intimate portrait of an artist navigating the changing tides of early 1970s soul with grace, grit, and extraordinary vocal depth.
Bettye Swann possessed one of the most emotionally direct voices in the soul canon. Her career, however, was that of a shooting star: it ignited brilliantly, burned with fierce intensity, and then faded with unexpected swiftness. In 1975, after just eleven years in the recording spotlight, she stepped away from the industry, relocated to Las Vegas, and retired the Bettye Swann persona. What remains is a compact but potent body of work that continues to resonate with collectors, DJs, and soul aficionados worldwide.
Born Betty Jean Champion in Louisiana, Swann relocated to Los Angeles as a young woman. Around 1964, she was introduced to Al Scott, owner of Money Records. It was her fourth single for the label, “Make Me Yours,” that propelled her into the national consciousness. One of the defining soul sides of its era, the record’s success led to a contract with Capitol Records in 1968, further cementing her reputation as a formidable interpreter of heartbreak and longing.
By 1972, Swann had signed with Atlantic Records, marking a new chapter in her artistic journey. Her debut Atlantic 45, “Victim Of A Foolish Heart” backed with “Cold Day In Hell,” was recorded at the legendary FAME Studios under the guidance of producers Mickey Buckins and Rick Hall. The single made an immediate impact, reaching #16 on the Billboard chart and signaling a promising new phase in her career. The Muscle Shoals influence lent grit and southern warmth to her delivery, framing her voice against taut rhythms and understated arrangements.
Subsequent releases demonstrated Swann’s gift for bridging genres. Her rendition of Merle Haggard’s “Today I Started Loving You Again” and the tender “Til I Get It Right” leaned into a gentle country-soul sensibility, revealing her remarkable interpretive range. “I’m Not That Easy To Lose” also dates from these fertile sessions, showcasing her ability to balance vulnerability with quiet defiance.
In an effort to broaden her commercial appeal, Atlantic sent Swann to Philadelphia’s renowned Sigma Sound Studios. There, she recorded Phil Hurtt and Tony Bell’s “Kiss My Love Goodbye,” along with “Time To Say Goodbye” and “When The Game Is Played On You.” These sessions embraced the lush textures and sophisticated arrangements associated with the emerging Philly soul sound, placing her voice in a more polished but still emotionally resonant context.
As commercial fortunes shifted, Swann was next paired with Nashville producer Brad Shapiro. The artistic results were stellar, even if not all saw release at the time. Among the treasures finally unveiled on Feel The Feeling are three previously unissued gems: a deeply felt interpretation of The Isley Brothers’ “This Old Heart of Mine,” a definitive take on Maxine Weldon’s “I Want Sunday Back Again,” and the aching “Either You Love Me Or Leave Me.” These recordings underscore Swann’s uncanny ability to inhabit a lyric fully, transforming familiar material into something unmistakably her own.
A duet pairing with Sam Dees, including Barbara Acklin’s “Just As Sure,” was issued as a 45 on the Atlantic-distributed Big Tree Records label, adding yet another dimension to her Atlantic-era output.
Across its thirteen tracks, Feel The Feeling offers a compelling snapshot of an artist in transition—navigating Muscle Shoals grit, Philadelphia sophistication, and Nashville polish while remaining rooted in the emotional truth that defined her work from the beginning. The five originally unreleased songs provide invaluable insight into what might have been, filling in crucial gaps in her discography and reaffirming her status as one of soul’s most expressive vocal stylists.
Now available, Feel The Feeling stands as both tribute and rediscovery: a reminder of a singular voice that, though it burned briefly, illuminated soul music with lasting brilliance.