Rocky Dawuni, the international music star, global ambassador
and humanitarian activist, announces the release of his highly anticipated 7th
studio album Beats of Zion, out March 8th, 2019 via Six Degrees Distribution.
The thirteen-track set follows the GRAMMY nominated album Branches of the Same
Tree, (“Best Reggae Album” in 2016) and expands Rocky’s “Afro Roots” sound to
include the diversity of the Ghanaian music scene and its current global
outreach.
Although Rocky’s music has had CNN naming him “Africa’s Top
10 global stars” and Ziggy Marley stating “Rocky’s music is creative
inspiration that knows no boundaries,” it’s only one part of what drives his
mass appeal. Dawuni’s eloquence, cultural diplomacy and passionate activism
have led him to become a moving spokesperson for various global causes.
Recently, Rocky was designated a UN Goodwill Ambassador for Africa at a beautiful
concert at the UN Headquarters in Nairobi, Kenya in August 2018 held during the
Global Landscapes Forum with dignitaries from all over the world. This is on
top of the social campaigns and activism he’s done including work with Product
(RED), ONE, UNICEF, The Carter Center, Clean Cooking Alliance and the United
Nations Foundation. Additionally, with UNESCO’s recent designation of Reggae
music as an Intangible Cultural Heritage of Humanity, Rocky Dawuni represents
one of the leading African global voices of Reggae.
Rocky’s travels around the world helped shape the new album
Beats of Zion. He elaborates, “Beats of Zion was born out of my desire to use
my diverse global musical influences and exposure to various traditions to
paint a multi-cultural musical vision of the world that I perceive. The
beginning of the year saw me visit Ethiopia and India. In Ethiopia, I visited
Lalibela, witnessing ancient Christian rites and my journeys in India also
exposed me to its diverse spiritual culture and the shared similarities I saw
to Africa.” He adds, “The title Beats of Zion is inspired by a vision of the
drumbeat of awareness and elevation of consciousness; a musical call to arms
for my audience to be proactive in this day and age as to each person’s
responsibility to be an active instrument for positive change.”
The album was recorded in the span of almost 2 years in
various studios in Accra, Nairobi and Los Angeles. In LA, Rocky was gifted
studio time at the legendary Village Studios that has recorded the most influential
artists including Bob Dylan, Elton John, The Rolling Stones, John Lennon, and
Fleetwood Mac. Rocky ended up recording in the same studio room that Fleetwood
Mac used and created the magic of the title track and “Wickedest Sound.” Rocky
found out that Fleetwood Mac were one of the memorable American classic rock
bands to visit Ghana in the 1970s making the experience more special and
inspired the Ghanaian traditional highlife song “Kyenkyen Bi Adi Mawu” as a
homage to his heritage. These 3 tracks recorded at Village Studios kicked off
the entire album making process.
The title track and lead single “Beats of Zion” came out
well from the Village Studios session, but was missing something on the drum
tracking. Rocky states, “We traveled to Zanzibar for a concert shortly after
the recording session. At the time, I was still wanting the full African tribal
effect that I had imagined. On the eve of my concert at the amazing Sauti za
Busara Festival, we saw Batimbo Percussion Magique of Burundi mount the stage
and blow the minds of everyone in the audience. I turned to my manager; Cary
Sullivan who was also watching and we thought the same – ‘these are the guys
for Beats of Zion’ and so the story unfolded.” The lead single will also have
an accompanying video due out early January. “Wickedest Sound” is another song
that speaks volumes, featuring Ghanaian dancehall star Stonebwoy. The track
combines elements of modern Afrobeats with Reggae music. With production paying
homage to the organic recordings of classic Highlife music, it also combines a
groove driven melodic approach with the traditional call and response style of
singing.
“Kyenkyen Bi Adi Mawu” is a sprawling remake of the Highlife
classic originally recorded by Ghanaian maestro K. Frimpong. This re-imagined
version pays homage to Rocky’s Ghanaian legacy and he brought in an
international cast of musicians from the US, Belize, Cuba, Ghana and Brazil to
expand the traditional sound boundaries of this track. Ghanaian lyricist
Sarkodie’srap melds current traditional pop elements to make this song an opus
of sounds, harmonies and sweet melodies. “Let’s Go” fuses pop sensibilities,
Reggae and the grooves of New Orleans to create a feel good anthem of forward
mobility and positive vibrations. The hand claps add an organic Gospel feel to
this exhilarating song. Other tracks that show more dimensions to the album
include the Cumbia inspired dancehall track “Freedom Train” featuring
Argentinian Dancehall star Alika and “Burn One” that is an homage to the social
transformative power of the legalization of marijuana in the spheres of
medicine, recreational use and as a primary tool for economic emancipation.
There will be beautiful high quality videos coming out for many of the tracks
on the album including “Elevation” which was shot on location in southern
India. It is an inspirational groove filled with a message of hope and uses the
traditional Rastafarian Nyabinghi sounds. “Champion Arise,” a track that easily
fits into the current roots reggae revival sound, paints a spiritual picture
with biblical imagery and inspirational lyrics about spiritual warfare for the
upliftment of all people. The diversity and features found on the new album are
in step with Rocky’s vision of constantly evolving the boundaries of his sounds
and expanding its global palettes and reach.
In a time when divisive rhetoric is on the rise and the
political climate prefers to build walls over bridges, Rocky’s album Beats of
Zion is a refreshing message about global unity and a worldview of oneness.
Rocky passionately states, “We live in a time when the elements of
international morality need to be proclaimed as a guiding principle for how we
engage and deal with each other, between individuals, between communities and
among nations. It is a time for global mobilization for action on challenging
socio-political issues like the environment and the refugee crisis. Beats of
Zion is the drumbeat of war against apathy and re-energizing the forces of love
and hope.” He concludes, “Beats of Zion is the rhythm of change beating from a
distance and getting louder to awaken positive consciousness.”
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