Friday, June 11, 2010

SMOOTH JAZZ RADIO DISAPPEARS IN MILWAUKEE

The radio station formerly known as Milwaukee's smooth-jazz outlet finally landed on a new format on Monday, June 7 as it flipped to country music. So far, it’s been billing itself as "Big Buck Country," playing songs from "country legends of the late '70s, '80s and early '90s," according to a statement issued by the station's owner, Milwaukee Radio Group. The station at 106.9 on the FM dial - which had the call letters WJZX but is now calling itself WNQW-FM - switched to the "country legends" format at 3 p.m. Monday, after playing an all-Beatles format as a filler since Wednesday. The all-Fab Four, all-the-time format followed a couple other stunt formats after the station dropped smooth jazz May 27. The first song played by the station in its new format: "Gone Country" by Alan Jackson. WNQW joins WOKY-AM (920), which also plays a "classic country" format, and WMIL-FM (106.1), vying for country-music listeners in the Milwaukee market.

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