American Greetings Corporation has introduced its latest innovation in the card aisle: greeting cards with a song download from iTunes. Through the innovative offering, American Greetings is bringing the country's #1 music retailer to the card aisle, and helping consumers put the gift of music into the greetings they send. The complete line includes 36 cards, each with a code redeemable for a song download from iTunes. There are also eight gift card holders that can be used to send any iTunes gift card. Having both options available creates the perfect solution for any shopper who wants to send a card with a little something extra, or one who wants to personalize a great gift with a fun greeting. "From our research, we already knew that consumers loved the pairing of music and greeting cards, and we wanted to elevate the overall experience," said Carol Miller, executive director of new product concepts at American Greetings. "By giving someone a card with a gift that empowers them to choose their own song, you make the connection even more personal and enjoyable, which is what sending a card is all about." Consumers can find the new cards with a song download from iTunes, at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, you can visit the following sites:
http://www.corporate.americangreetings.com/.
www.twitter.com/amgreetings
www.facebook.com/AmericanGreetings.
No comments:
Post a Comment