Following acclaimed collaborations with Travis Scott x Saint Laurent and RUN DMC, Swizz Beatz is not only the latest curator to work with 12on12 but he also comes on board as their new business partner. Acquiring a strategic stake in the high-end luxury vinyl brand, Swizz continues to build on 12on12’s reputation for unique ‘Vinylworks’ and bespoke limited collector’s editions by compiling his own exclusive 12” vinyl compilation featuring artwork from his own private collection (The Dean Collection) shot by revered photographer Kwame Brathwaite as the unique work of art for the record.
Swizz Beatz’s 12on12 is a limited edition premium package that is hand-numbered to a run of 1000 copies featuring a meticulously selected track list which shares Swizz’s love and passion for jazz across it’s four sides.
A modern day renaissance man, Swizz Beatz is keen to showcase Jazz to new generations and audiences while capturing the new vibrancy of the Jazz scene; demonstrated by his selection of a reworking of The Weeknd’s hit ‘Call Out My Name’ by today’s leading jazz musicians the New Masters and featuring one of the most vital voices in 21st century Jazz: Immanuel Wilkins.
Swizz’s selections are all intentional taking the listener on a journey from iconic recordings of jazz standards including Miles Davies’ “Round Midnight” and Kenny Dorham’s “Alone Together” through to contemporary jazz from present day greats such as “Doubts” by Ibrahim Maalouf, where you can hear the unmistakable influence of Miles Davis alongside Maalouf’s Arabic sounds.
The piece of art selected by Swizz Beatz for the cover image ‘Untitled (Grandassas in Car)’ was shot in 1968 during a Garvey Day Celebration in New York by Kwame Brathwaite. Brathwaite has a long history with jazz, having started his career as a co-founder of the African Jazz Arts Society and Studios (AJASS) before going on to photograph superstars like Stevie Wonder and Bob Marley, as well as jazz greats like Miles Davies and John Coltrane.
Swizz Beatz says “Jazz has always been magic to our ears. I feel like it should definitely get more attention! This is the first step to pay homage to the great craft & art. Photography is also one of the best expressions of art and should be shown more often. Art & Music are brothers and sisters so I thought it was a great match. I’m a big fan of Kwame and I also love that I'm able to share pieces from my collection through music!”
Founder & Chief Creative of 12on12 Claudia Moross adds; “Our goal is to create transcending experiences through music and art, the combination of playing the record while exploring the thoughtfully curated artwork commissioned for the sleeve allows for a precious moment of cultural enjoyment. 12on12’s are very much pieces of art that can be collected and treasured. With Swizz’s finger on the pulse and his well-documented history within music and art, the brand will be upping the ante as we look to work with the very best artists, both visual and musical, to curate future Vinylworks. I am really looking forward to the next chapter for 12on12 and with the expertise and passion Swizz Beatz brings to the table I’m really excited for what’s to come for the brand.”
Living at the intersection of music, art and pop culture, 12on12 provides a unique canvas for cultural icons to curate the soundtracks to their lives. With global trends growing around nostalgia and legacy artists dominating consumption both within rising vinyl sales and across streaming platforms, 12on12 continue to prove themselves as an exciting creative brand capturing a powerful part of the zeitgeist.
Sharing the same belief in the opportunity the vinyl medium presents, 12on12 have partnered with Vinyl Me, Please (VMP) for the release of ‘Long Live Jazz’.
Claudia Moross explains; “12on12’s partnership with Vinyl Me, Please gives us the opportunity to reach a large, dedicated base of avid music and visual media fans who might enjoy our unique Vinylworks.”
VMP are a leading creative powerhouse in the world of vinyl, curating exclusive vinyl packages across genres. They will ship over 800,000 vinyl records to fans across the world this year, and have also seen first-hand the power of physical media to create tangible, transcendent experiences with music.
TRACKLISTING
Side A
Until the Real Thing Comes Along by JD Allen
Doubts 2 by Ibrahim Maalouf
Osmosis Part III by Paul Motian, Bill Frisell, Joe Lovano
Side B
Call Out My Name by New Masters feat. Immanuel Williams
Never Let Me Go by Houston Person
I’ve Grown Accustomed To Her Face - Live by Wes Montgomery
Side C
In A Sentimental Mood by Sonny Rollins feat. The Modern Jazz Quartet
Little Girl Blue by Jeremy Pelt
Doubts by Ibrahim Maalouf
Side D
Alone Together – Rudy Van Gelder Remaster by Kenny Dorham
‘Round Midnight (Mono Version) by Miles Davis
In The Wee Small Hours Of The Morning by Bill Frisell, Thomas Morgan
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