Wednesday, January 23, 2008

LENNY KRAVITZ LAUNCHES "GET ON THE BUS WITH THE LOVE REVOLUTION TOUR"

Globally recognized and acclaimed rock musician Lenny Kravitz is set to hit the road today on his exclusive "Get on the Bus with the Love Revolution" club tour. Featuring only 9 select markets, the outing will kick off this evening at Santa Monica, California's Civic Center. The tour will culminate at New York City's Hammerstein Ballroom and be followed the following week by a slew of high profile television performances and interviews on Good Morning America, The Late Show With David Letterman, Live With Regis and Kelly, MTV's TRL and BET's 106th & Park to kick off the release of his 8th studio album It Is Time For A Love Revolution.

Virgin Records recording artist Lenny Kravitz joined forces with MySpace to launch the tour via an exclusive contest with the world's most popular social network. From November 14th through November 20th, the MySpace community was offered a chance to enter and win the opportunity to
travel on a Kravitz-designed custom 'Love Revolution' tour bus and become part of the artist's tour family on the road with full backstage access to the live concert event. The 10 lucky winners and their guests were selected to join him on the road and will participate in a photo shoot that will appear in the February issue of YRB with Lenny on the cover.

The "Get on the Bus with the Love Revolution Tour" is happening in conjunction with the release of Lenny Kravitz's It Is Time For A Love Revolution. Featuring 14 new songs, including the singles "Bring It On" and "I'll Be Waiting," the album is the artist's first new release in over three years. As the title indicates, the album is a thunderous rock 'n roll call-to-arms featuring Kravitz singing songs of a love revolution backed by a universal blend of soul, funk, and jazz grooves and the undeniable, anthemic lyricism that's been his trademark from day one.

The tour currently has nine scheduled stops in the US and will run from January 17th to February 1st. Sponsored by Champion and Southwest Airlines, the tour will be hitting cities such as San Francisco, Los Angeles, Denver, Minneapolis, Chicago, Detroit, Boston, Philadelphia and New York.

As co-sponsors of the Lenny Kravitz "Love Revolution Tour," Chase and Southwest Airlines will offer a select number of tickets especially for Southwest Rapid Rewards Visa card members for Denver, San Francisco and Philadelphia concerts.

In certain concert venues, Chase and Southwest-sponsored Lounge Areas will be set up as with special access for current Southwest Rapid Rewards Visa cardmembers who show their card and for those who apply for the card at the concert. Capitol Records, Chase and Southwest Airlines will offer 10 special experiences for Rapid Rewards Visa cardmembers as part of the Denver, Philadelphia and San Francisco concerts -- with unique experiences for fans ranging from a private meet-and-greet with Lenny Kravitz to signed memorabilia to concert tickets.

"Champion is excited to be the exclusive apparel sponsor of the Lenny Kravitz Love Revolution Tour," said Claire Edgar, Director Champion Brand Marketing. "Lenny is an iconic star and Champion is an iconic brand. Our tagline 'How You Play' inspires people to enjoy life whether through sport, music or fun, and Champion apparel has the performance and style for
whichever way you want to play."

Tour dates for the "Get on the Bus with the Love Revolution Tour" are as follows:

January 17 - Santa Monica, CA @ Santa Monica Civic
January 19 - San Francisco, CA @ The Warfield
January 22- Denver, CO @ Paramount Theater
January 24 - Minneapolis, MN @ Myth
January 26 - Chicago, IL @ Riviera
January 27 - Detroit, MI @ The Fillmore
January 29 - Philadelphia, PA @ Electric Factory
January 31- Boston, MA @ The Orpheum
February 1- New York City @ Hammerstein Ballroom

Lenny Kravitz Television Airdates (check local listings for times):
February 7 - MTV's TRL
February 6 - Good Morning America
February 6t - BET's 106th & Park
February 7 - Live With Regis & Kelly
February 8 - The Late Show with David Letterman

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