B.B. KING LAUNCHES SIGNATURE WINES IN U.S.

Vines Importing has released a new line of signature wines bearing his name across the United States. The Rock and Roll and Blues Hall of Famer will debut the B.B. King Signature Collection in the strategic markets of Memphis and Nashville with roll-out planned to the B.B. King’s Blues Clubs and in retail stores, wine bars and music clubs throughout the country.

Exemplifying the grace and elegance of the blues, the B.B. King Signature Collection represents the tradition, quality and excellence of B.B. King and his music. At 87 years old, B.B. King has won over 15 Grammy awards, has performed in 88 countries and still frequently tours all over the world. With hundreds of performances throughout Europe under his belt, the emerging region of Spain was selected as the source for this signature collection. A fitting choice for the wines of one of the most-beloved musicians of all time, Spain was also the host of the original all-star “Guitar Legends” concert series, which in 1991 gathered and celebrated 27 of the world’s best guitarists, including B.B. King, over 5 days of completely sold out shows.

The B.B. King Signature Collection will be comprised of a red wine and a white wine for music fans and wine lovers alike. Both wines are sourced from the award winning Bodega Santa Cruz Winery, which has been producing wine for over 60 years and is located in the up-and-coming D.O. wine region of Almansa, Spain. B.B. King Signature Collection Red 2010 is a Crianza blend made from Garnacha, Syrah, and Cabernet Sauvignon, and B.B. King Signature Collection White 2011 is comprised of 100% Verdejo grapes. Both wines are food friendly and meant to be enjoyed as everyday drinking wines.

The wines will first launch in Memphis and Nashville, and soon thereafter the B.B. King Signature Collection will be available through select national, regional, local and online outlets. The suggested retail price of the wines is $13.99.

For more than half a century, Riley B. King has defined the blues for a worldwide audience. Since he started recording in the 1940s, he has released over 50 albums, many of them classics. Over the years, B.B. King has become the most renowned blues musician of the past 50 years and has developed one of the world’s most identifiable guitar styles, which earned him a #3 spot on Rolling Stone’s Top Guitarists of All Time list. B.B. King was inducted into the Blues Foundation Hall of Fame in 1980 and into the Rock and Roll Hall of Fame in 1987. He has received more than 15 Grammy awards and was awarded with NARAS’ Lifetime Achievement Grammy Award in 1987. Today, at 87 years old, King continues to tour extensively and averages 250 concerts per year around the world.