Broadcast Architecture, the researcher and consultant that syndicates the Smooth Jazz Radio Network, adds a new 24/7 format, the Chillout Radio Network. The format offers "music that feels good," with core artists including Sade, Beyonce, Kenny G, Colbie Caillet, Maroon 5, Seal, Michael Jackson, Alicia Keys, Norah Jones, George Benson, John Mayer, and Phil Collins. "Our new format offers something new and fresh in both variety and feel," BA President Allen Kepler said. "Everyone needs a 'feel good' station on their radio, a bright place to regain their zone and help them escape from the stress of the day, relax, chill out, and feel good Like smooth jazz did for a generation of listeners over the last 20 years, the Chillout Radio Network targets today's adults who need a break from rap, hip-hop and edgy rock music."
Doesn’t this sound like the Smooth Jazz Network but with a new name? The reality is that these artists were and are being played on smooth jazz stations all over the country, or should I say the ones that are actually left. Seems to me that Broadcast Architecture is getting ready to continue riding the wave as more stations around the country drop the smooth jazz format in search of bigger advertising profits. Don’t let the name (Chillout Radio) fool you as in no way shape or form will they add actual ‘chill’ tracks to the playlist. The best example of a chill station was New York’s own WQCD which as we all know barely lasted 2 years before it was dropped. Of course, it was not 100% chill (plenty of smooth jazz included), but nevertheless, it was a bold attempt at the time.
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