Wednesday, January 21, 2009

WJZZ-FM SMOOTH JAZZ 107.5 ATLANTA TO DROP FORMAT

Well here we go once again. Over the past two years we have lost so many smooth jazz formatted radio stations that I seem to have lost count. At this point, I would guess it’s about at least 12 stations thus far. So far, smooth jazz has disappeared off the FM airwaves in New York, Washington, D.C., Baltimore, Miami, and Philadelphia, to name a few. Now comes word that Smooth Jazz 107.5 (WJZZ-FM) in Atlanta has cut its local staff, according to Radio & Records’ industry blog. The Radio One station has reportedly fired Programming Director Dave Kosh and on-air talent Greg Fitzgerald. Station representatives would not confirm whether 107.5 will switch to a new format. According to Bob Baldwin, a local jazz artist who had hosted a “new urban jazz” show on Saturday nights on the station “It’s a nationwide epidemic.” “The whole East Coast,” Baldwin said, “smooth jazz has become a dying art.”

Locally, ratings for Smooth Jazz, which blends contemporary jazz with R&B, have slipped the past two years. In the most recent monthly numbers provided by Arbitron for December, the station was ranked 19th among 25- to 54-year-olds and 16th place overall. The only jazz station left in the Atlanta market is Jazz 91.9 WCLK- FM, which is supported by Clark Atlanta University. Tim Davies, Atlanta vice president and market manager, would not comment on staff changes going on at the station. When asked if there would be a format change in the future for WJZZ he said, “We are going to continue with smooth jazz format for a predetermined amount of time and then we will let folks know about our programming changes if they happen.” The station had been playing smooth jazz for the last seven years.

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