Record labels Black Wolf and Pyramid, along with Fontana Distribution under the Universal Music Group umbrella, have launched a full-blown record campaign for reggae recording artist Wanted. In his campaign initiatives, Wanted focuses on his humanitarian contributions by giving back to his Haitian community under the Jacmel Haiti American Children's Assistance Foundation (JHACAF), an organization he co-founded in 2007. Wanted and his management/label team (also members of the JHACAF) left for Gonaives, Haiti recently to assist in relief efforts from the destruction left by hurricane Hanna. In Gonaives, the JHACAF will begin to plan a tree planting aid campaign for the Haitian people and their land, which may be the perfect natural element to help promote water erosion, on top of cleaning up their poor air quality in the near future. To kick off the new campaign initiative, Wanted, along with additional Haitian recording artists, will collaborate on a new song written to bring awareness on how important tree planting is for the Republic of Haiti.
Leading up to the tree planting campaign, Wanted's record campaign will provide initial public awareness, starting with radio promotions where over 200 terrestrial radio stations, as well as prominent Internet radio stations like Eye97.com, have already played numerous tracks from the debut record, primarily spinning focus track 'Come Along'.
"So far the Wanted campaign has established interest from a handful of our industry relations for editorial and programming consideration," mentions Josh East, Senior Project Manager for MusiK1. "Our next steps will be to step up the buzz by introducing the tree planting campaign through PR efforts, while expanding the presence of Wanted's debut record and video assets with content providers and video outlets," adds Mr. East.
MusiK1 has scheduled additional key campaign tactics to be launched by the end of September, which will include Online Editorial PR, Content Provider Servicing and Music Video Promotions. Wanted's music video for focus track 'Come Along' is currently in production and is set to release by the end of September.
As a new voice in the reggae music scene, Wanted gets ready to go on tour, primarily in the U.S., while touching in the Caribbean Islands where he frequently visits Haiti, Jamaica, and the Dominican Republic. In his visits back to Haiti, Wanted continues to battle the fight of hungry children in the town of Jacmel, Haiti. His debut album, 'Come Long', is releasing this September 23, 2008 on both CD and in digital formats world wide.