Netflix the world's largest online movie rental service, today announced a multi-platform campaign for the release of "Tony Bennett: The Music Never Ends." Developed through Netflix’s Red Envelope Entertainment banner, the deal includes exclusive television, retail and worldwide distribution agreements through partnerships with Thirteen/WNET New York, Target and Warner Home Video. “Tony Bennett: The Music Never Ends” is produced by Clint Eastwood, in association with RPM Productions, and is edited by Joel Cox ("Million Dollar Baby"). The films chronicles and celebrates the life of legendary recording artist, 15-time Grammy(R) Award-winner and consummate performer, Tony Bennett. The films is written, directed and co-produced by veteran producer Bruce Ricker.
"Tony Bennett: The Music Never Ends" will be available to the more than six million Netflix subscribers for DVD rental and PC-based instant watching on September 25. Netflix will also merchandise the documentary to subscribers based on their rental history. Tony Bennett will actively promote the film through an extensive media campaign which will begin with the film's U.S. premiere on September 10 in New York. Target will share a day-and-date release with Netflix on September 25, with a six-week window as the exclusive retailer of the film.
Warner Home Video has acquired the rights to distribute the film within the U.S. and will release a two-disc special edition on November 13. This collector's edition of the documentary will include an extra 60 minutes of Tony Bennett concert footage from the 2005 Monterey Jazz Festival. VDI Entertainment has secured the rights to distribute Warner Home Video's edition of the film in Canada on the same date. Warner Home Video's strong interest in the film prompted the company to broaden their role in the project and take exclusive distribution rights for all media outside of North America.