The California Roots Music
and Arts Festival (Cali Roots) attracts thousands of fans each year by
showcasing the best in reggae, roots, and hip hop. As the festival’s presence
continues to grow so does its efforts in environmental preservation, carving
the path of producing an environmentally sound event. In 2017, Cali Roots
introduced their “Redwood Pass,” which is their unique take on the VIP
experience. The most compelling part is that for each pass sold, two redwoods
were planted. In the first year, that resulted in 800 new redwoods, which rose
to 1,800 redwoods planted in 2018-2019. To celebrate “The International Day of
Forests,” Cali Roots is proud to announce that it will be supporting the
planting of 2,400 redwoods through their close relationship with the Redwood
Forest Foundation (RFFI) (www.rffi.org).
Festival Co-Producer, Dan Sheehan, states, “The Cali Roots
movement is about developing and sustaining our community and that involves
protecting our environment. When we learned that redwood forests in California help remove
more carbon from the atmosphere more than any other forest, we wanted to do
what we could to help generate that movement. Teaming up with the Redwood
Forest Foundation felt like a natural pairing and we are proud to keep working
with such a great organization.”
“RFFI deeply values our partnership with Cali Roots. We
benefit from the synergies in our values and goals as two grass roots
organizations committed to enhancing the ecology, economy and building
community in the redwood region. It is especially fitting that we announce the
latest chapter of this partnership on The International Day of Forests at a
time when we are all becoming more aware of the powerful role that redwood
forests play in our lives,” adds RFFI President and CEO Mark Welther.
As climate change warms the Earth, trees serve as a valuable
tool for reducing its impacts. Recent reports from the IPCC and other respected
scientific research groups, support the position that we can use natural
solutions like tree-planting to offset the damage while we work to develop technology
to eliminate or reduce the production of destructive emissions like carbon
dioxide and methane. Two of those solutions are tree planting and improved
forest management. A third is improved agricultural practices including the
placement of biochar in the soil to sequester carbon, enrich the soil, while
reducing water usage. The Redwood Forest Foundation is involved in all three,
which is why Cali Roots is so proud to continue to work closely with the RFFI.
It is also an added benefit that these magnificent,
awe-inspiring trees provide a rich and varied habitat for wildlife on the
ground and in their crowns. These majestic redwoods enrich the human experience
and are symbolic of our region. Cali Roots and the Redwood Forest Foundation
work throughout the region from Big Sur to the Oregon border to enhance the
environment, the economy and build strong communities.
The tenth annual California Roots Festival will take place
at the Monterey County Fair and Event Center, Memorial Day weekend 2019. Redwood
passes are officially sold out, but can be found at the official Cali Roots
ticket exchange https://lyte.com/californiarootsevents.
FESTIVAL DETAILS
The 10th Annual California Roots Music and Arts Festival
Dates: Friday, May 24, 2019 – Sunday May 26, 2019
Time: 10:00 am – 11:00 pm PDT
Venue: Monterey County Fair and Event Center
Address: 2004 Fairground Road, Monterey, CA 93940
Admission: VariesAge restrictions: All Ages
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