The #1
online reggae radio station*, SURF ROOTS RADIO, has landed aggressive industry
partnerships in 2015 allowing the station to exponentially increase it's
distribution, media, and market presence creating the first online reggae radio
network and breaking ground on a new era for the Reggae Rock industry.
The new
Surf Roots Radio Network will launch 4 new music streams (Reggae Nation, Island
Mix, 420 Radio, and On The Rise), introduce the new and anticipated Surf Roots
Television Channel, and launch it's new Surf Roots App set for release March 1,
2015. This comes as no surprise as Surf Roots Radio is a crucial player in the
growth of U.S. based reggae music, supporting the explosion of artists such as
Rebelution, SOJA, Slightly Stoopid, Dirty Heads, Pepper, Iration and many more
onto the mainstream.
Establishing
the first “Pandora-like” Reggae Radio Network, the addition of new streams will
allow listeners to experience 5 different styles of the reggae music genre in
one location 24/7. REGGAE NATION will be streaming traditional Jamaican reggae and
authentic roots; Surf Roots ISLAND MIX will feature the best of Hawaiian and
Island Reggae; Surf Roots 420 will feature programming focused strictly on
reggae herb tracks, playing tribute to cannabis culture; Surf Roots ON THE RISE
will feature a unique opportunity for up and coming and developing artists to
be heard. The Surf Roots downloadable app (available on Android and IOS) has
also received an upgrade to match Surf Roots’ increased market position. In
addition to the four new radio streams, the app has improved streaming quality,
smoother buffering and listener customization including sleep timer & alarm
clock, more social media connectivity, and renovated design to support all the
latest operating systems.
With new
distribution partner TuneIn® Radio, the Surf Roots Radio Network has expanded
their listeners from an organic 300k+ per month to potentially reaching 50
MILLION active listeners per month in over 230 countries who listen on average
to 2.3hrs of radio per day. Surf Roots stations will also be featured in all
the new connected cars, as well as computers and hand held devices. TuneIn®
will be featuring Surf Roots as one of their featured stations throughout 2015,
with co-branded marketing and promotions.
Surf
Roots Television is an audio visual augmentation that will bring together an
award winning production team to deliver cutting edge programming spanning live
performances, music videos, artist interviews, and behind the scenes views of
reggae's growing global culture. Featured on YouTube, Apple TV, SurfRoots.com
and more, the distribution network reaches the best in surf culture through
it's featured distribution partner GrindTV.com. GrindTV.com is the largest
extreme sports website, and through GrindTV.com Surf Roots Television will reach
14 MILLION unique, and a total of 41 MILLION users per month. With the third
highest distribution rates of any sports site next to ESPN and FOX Sports,
GrindTV.com will assure a solid and well honed footprint for these musical
productions, bringing high quality audio video programming to your device.
Surf
Roots Radio Network’s mission is to deliver the highest quality reggae music
programming to it's global listener base. Supporting the reggae industry since
1999 out of a deep rooted love for the artists and music, station owners Dave
Resin & Tim Gray launched Surf Roots Radio in 2011 establishing the station
as one of the first reggae stations to pay publishing royalties for every spin
through full licensing via Sound Exchange, ASCAP, BMI and SESAC. "The
expanded formats for Surf Roots Radio and TV give us the ability to showcase
the world of reggae in a whole new way. This is true multimedia for our
audience," says Resin. They are currently accepting new strategic sponsors
and partnerships that are looking to capitalize on Surf Roots’ large audience
with opportunities for title positions on all radio streams and television
programming.
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