Today
Privateer Holdings announced the creation of Marley Natural, the world’s first
global cannabis brand. Privateer Holdings is the world’s first private equity
firm investing exclusively in the legal cannabis industry. Marley Natural will
offer premium cannabis products that honor the life and legacy of Bob Marley as
well as his belief in the benefits of cannabis.
“and he
felt it was important to the world. He looked forward to this day.”
“We are
joining with Privateer Holdings because they understand and respect our
father’s legacy,” said Rohan Marley, Bob’s son.
Starting
in late 2015 in certain jurisdictions where regulations permit, Marley Natural
will begin offering heirloom Jamaican cannabis strains inspired by those Bob
Marley enjoyed. In addition to cannabis, Marley Natural will offer cannabis-
and hemp-infused topicals, including sun repair creams and lotions containing
Jamaican botanicals such as aloe and coconut, as well as accessories, including
limited edition products based on those that Bob preferred. As a brand with a
strong social conscience, Marley Natural’s business model and philanthropic
initiatives will be built to ensure that families and communities who have been
harmed by prohibition have the opportunity to benefit from the new, legal
cannabis economy.
Bob
Marley, a Jamaican-born musician, became a global superstar and advocated for
peace, unity, social justice and personal freedom through his music. His
greatest hits compilation, Legend, is the world’s best-selling reggae album,
with more than 27 million copies sold worldwide. Marley was also a well-known
advocate for “the herb,” as he called cannabis, which he said brought him inner
peace and furthered his creativity. “When you smoke the herb it reveals you to
yourself,” Marley said.
Privateer
Holdings and the Marley family began discussing the possibility of working
together in early 2013 and quickly realized their common values – social
change, environmental sustainability and building a professional, responsible
and legal cannabis industry. Privateer Holdings is committed to ending the
social harms caused by prohibition, just as the Marley family carries on Bob’s
vision of social justice through their charitable and business ventures. The
Marley family’s strong commitment to sustainability will be carried forward by
Marley Natural’s use of organic growing mediums and fertilizers.
“My dad
would be so happy to see people understanding the healing power of the herb,”
said Cedella Marley, Bob’s daughter. “He viewed the herb as something spiritual
that could awaken our well-being, deepen our reflection, connect us to nature
and liberate our creativity. Marley Natural is an authentic way to honor his
legacy by adding his voice to the conversation about cannabis and helping end
the social harms caused by prohibition.”
“Marley
Natural is a partnership between two cannabis pioneers,” said Brendan Kennedy,
CEO of Privateer Holdings. “The Marley family has been an admired voice in the
cannabis movement for more than 50 years and Privateer Holdings is the leader
in building professional, mainstream cannabis brands. We’ve learned a lot over
the past year about Bob’s views towards cannabis and how he viewed the herb
differently. We are honored to work with the Marley family to bring his voice
to a professional, authentic and modern brand that will be a defining first in
the cannabis industry.”
“My
husband believed ‘the herb’ was a natural and positive part of life,” said Rita
Marley, Bob’s wife, “and he felt it was important to the world. He looked
forward to this day.”
About
Marley Natural
Marley
Natural is a premium cannabis brand rooted in the life and legacy of Bob Marley
offering heirloom Jamaican cannabis strains, cannabis- and hemp-infused topical
products, and accessories. To learn more about Marley Natural, visit
www.MarleyNatural.com or follow the conversation on social media using
#MarleyNatural.
About
Privateer Holdings
Privateer
Holdings is the cannabis industry’s first private equity firm. Through
strategic investments in the emerging legal cannabis industry, Privateer
Holdings is building a portfolio of mainstream companies that elevate the
conversation about cannabis. The company aims to change past perceptions of the
marketplace by building brands set apart by their professionalism and
operational excellence. For more information, visit www.PrivateerHoldings.com.
Privateer Holdings’ other companies include:
•Tilray:
a leading premium medical cannabis company, offering unparalleled quality and
consistency. Tilray began shipping medical cannabis to Canadian patients from
its $20 million production facility in April 2014 and has a pending application
for a federal production license in Uruguay.
•Leafly:
the leading online cannabis information resource, with more than four million
visitors per month and the world’s largest database of user-generated reviews
of cannabis strains, dispensaries and retail stores.
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