Wednesday, September 29, 2010

GREEN BAY'S WAUN SWITCHES FORMATS TO SMOOTH AC

Green Bay Wisconsin’s Smooth Jazz station WAUN has shifted to a new Smooth AC (Adult Contemporary) format. The new format is being delivered from Broadcast Architecture and features smooth AC music from Mchael Buble, Leona Lewis, John Mayer, Colbie Caillet, Alicia Keys, Kenny G, Beyonce, Norah Jones, Sade, Jason Mraz, Dave Koz and Mariah Carey, as well as favorites from Michael Jackson, Earth Wind & Fire, Luther Vandross, Madonna, Stevie Wonder, Vanessa Williams, Simply Red, George Benson, and other. "We're pleased to have SMOOTH AC on Smooth Bay's WAUN," Program Director Denny Heier said. "It fills a need in the Green Bay market for Soft AC that’s smooth and relaxing." "We are very excited to assist DAVE and his team on bringing this exciting new radio format to the Green Bay area," Broadcast Architecture President Allen Kepler states. "With typical AC stations moving away from the softer approach we know that there are many adults looking for a companion to help them relax and enjoy their day. The music mix offers a variety of styles, genres and eras of music not found on other stations and we see this to be a solid opportunity to deliver strong 25-54 ratings wherever Smooth AC in on the air." The music will be 75 percent vocals and 25 percent instumentals. Prior to adopting the current smooth jazz format, WAUN aired a satellite-fed classic hits format from Jones Radio, branded as "U-Rock.", prior to that it FM Talk, and during much of the 80s and 90s it aired various country formats, including Hot Country and Polka known as "Moo 92".


http://www.smoothbays.com/

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