SMOOTH JAZZ 94.7 KSSJ SACRAMENTO FLIPS FORMATS

Sacramento’s Smooth Jazz station 94.7 KSSJ has flipped formats – this was effective March 3rd at 12:00 PM. In a press release the station management announced as follows:

“As we all know, the one thing we can count on in life is change. It’s in that spirit that I must tell you that the format on 94.7 KSSJ is going to change Wednesday, March 3rd at 12:00 pm. Playing Smooth Jazz favorites is one side of who we are – it’s the side you hear. The other side is the reality that operating a radio station is a business – that’s the side we see. In the past few years, the business side of KSSJ has become increasingly difficult. There are many reasons for it, but the unfortunate fact is that the audience for the station can no longer sustain the business of the station. In that way, we’re no different from a retail business that doesn’t have enough customers to keep the doors open.”

Entercom Communications, the parent company of KSSJ, pulled the plug on the smooth jazz format and instead brought alternative music back to Sacramento. The company's no stranger to the alternative music format. Entercom was the parent company of KWOD 106.5 FM, an alternative music station that relaunched as an all-90s station called "The Buzz." The format flip came as a surprise to the Sacramento market. No announcement was made prior to the launch of the alternative station, branded simply as "RADIO 94.7."The latest Arbitron ratings show KSSJ was Sacramento's 23rd-most listened to station in town among individuals between the ages of 18- and 49-years-old. Entercom-owned KRXQ, branded as "98Rock," was the most-listened to station among 18- to 49-year-old individuals, and among 25- to 54-year-old individuals.