WJZI SMOOTH 93.3 MILWAUKEE SWITCHES FORMATS

After 11 years of Smooth Jazz, WJZI-FM (Smooth 93.3)/Milwaukee flips to a
mainstream Adult Contemporary (AC) format. The move fills a void in the market since the demise of Asult Contemporary. WLTQ in 2003 where WJZI PD Stan Atkinson held programming reins for six years. Atkinson moves from nights to mornings with 20-year market vet Ellen Stout beginning June 25. Milwaukee Radio Alliance VP/GM Bill Hurwitz said, "There's an opportunity to attract the underserved 35-54 female audience, and we have in Stan Atkinson someone who can not only program to attract and retain listeners but also a talent who can entertain."


"Ellen and I will have good, clean fun in the morning... a station you can
tune to with kids in the car, and not worry about what we'll say next,"
added Atkinson. "We have the most talented, notable females in the market,
and they'll be anchoring all prime dayparts." 11-year market vet Julie Davidson joins for middays, and Patti Genko will handle afternoons. Terry Love rounds out the roster in nights.