Sunday, September 30, 2007


Hip Digital Media, a full service digital media agency, today announced that Warner Bros. international recording artist, Michael Buble, will be premiering his new video "Lost" through the Aeroplan Music Store, a custom-branded online music store created and powered by Hip Digital Media. Itiva Networks, a Video Content Delivery Network, developed the innovative transport mechanism to deliver the Bublé video across the Internet. The single comesfrom Buble's current album, Call Me Irresponsible and the premiere will be a worldwide exclusive running for a 24-hour period, starting at 6 pm ET on September 26th at and before any music video channel, video show, radio station or website on the planet has access to it.

"The Michael Buble video premiere is a milestone shift as record companies and other major content producers now recognize that web users expect service quality much closer to television," said Michel Billard, Chairman and CEO of Itiva Networks. "We are pleased and excited to be part of Michael Buble's innovative approach to introduce his latest work and expand his fan base. We expect to see more of these types of events in the future as content producers reach out to web viewers by showcasing digital media online before that content appears on traditional media such as television and radio."

The new Michael Buble video will be digitally delivered over the Internet by Itiva Networks of Palo Alto, Calif. Itiva's unique technology enables content producers to deliver videos in robust full-screen, brilliant viewing quality to massive audiences on any device anywhere
around the world.

"A video premiere available exclusively through the Aeroplan Music Store is a bold move by both Warner Music Canada and Michael Buble," said Hip Digital Media President & CEO, Mark Holden. "Digital Content has increasingly become a primary source of entertainment for consumers worldwide and this is a great opportunity to showcase this new video through the award winning Aeroplan website. We are impressed by Warner Music Canada's foresight and ability to recognize this phenomenon and we are certain that this is a trend that other artists will follow in the

The Buble premiere immediately follows the successful joint launch of the Aeroplan Musicstore with Hip Digital Media, which took place earlier this month. Hip Digital has a long-standing presence in the music industry as well as a strong technological background. Their media expertise, proprietary platform and sophisticated pin code technology have helped launch several corporate branded campaigns and increase customer and brand loyalty with incentive programs designed around digital music downloads

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